We are now on Telegram! Why is that so cool?
Discover the Benefits of Telegram for business.
What is Telegram?
Telegram is a messaging app renowned for its privacy and security, support for every major operating system and ease of use as a mobile app. It had over 700 million monthly active users and was among the top five downloaded apps worldwide as of June 2022. Let’s discover the Telegram benefits for business.
The privately-owned service also long held a not-for-profit stance. While Telegram has introduced a paid premium subscription, all existing features remain free, assuring users of its commitment to prioritizing their interests over profit.
As its popularity continues to grow, the channel is seeing an uptake among businesses. Let’s examine why Telegram is a key channel for customer communication.
Best of all, Telegram doesn’t limit the number of devices an account can be connected to or used on simultaneously, and chats are synced in real-time across all devices. Without any restrictions on content type or messaging windows, it’s a great channel for business.
Telegram Business Account Benefits
An impressive 64% of customers prefer communicating with businesses over instant messaging rather than traditional channels like phone calls or email. Using Telegram for business, in particular, has multiple benefits.
First, security is a key driver of the channel’s popularity. Telegram uses server-client encryption and files are stored encrypted in the Telegram cloud. Privacy-conscious users can opt for extra security with advanced end-to-end encrypted messages and voice calls.
Why telegram is good for business?
Telegram is a free, popular, and intuitive messaging app that’s available for use to everyone. Its primary focus is privacy and efficient communication between people. Still, Telegram for business is among the latest trends, whether you’re a small firm or a large enterprise.
1: Unbeatable Organic Reach on Telegram
The organic reach on Telegram for business beats all other networks. There’s no algorithm to decide whether your post will show up in the user’s feed or not. If someone uses Telegram and joins your group or channel, they will see what you broadcast.
2: Fast, Easy & Safe
Telegram is one of the fastest, easiest, and safest applications. Telegram’s team explains that the two most crucial components of Internet privacy should be protecting private conversations and personal data from third parties. We’re mentioning privacy quite often because Telegram only improves the conversation by displaying their username and does not require the phone number to be public to others.
3: Huge groups of users
Telegram Groups allow up to 200K users, while WhatsApp allows only 256 – making it quite hard for huge brands to update their audience in real-time through a messaging app.
4: File sizes
The maximum file size allowed to be sent/ forwarded on Telegram is 2 GB, while on WhatsApp is 16 MB.
Telegram Groups & Channels
Telegram Groups and Channels are similar but not identical. Still, both are fantastic if you aim at using Telegram for business. While they are both strategic marketing methods for your business and share real-time updates, they still have a few differences.
Only the Admin can send messages
If public, everyone with a link can read messages without the need to subscribe
- Messages on a Channel have a unique link that allows them to be shared with others
- Nobody can see who has subscribed to a Channel
- Up to 200’000 members
- Every member can send messages that can get pinned by the Admin
- Everyone can see other members who have joined the group
read the full original blog posts from respond.io & publer.io
I can help you setting up your Telegram account if you need some help, and most importantly, setting up your bot so that your blog posts and latest news are shared automatically in your Telegram group! Jump into our Telegram group to see it in action!